Ten Differences between a Blog Post and an Article

I was asked to write a blog post for a client, but when I submitted the post, it became apparent that they really wanted an article. They really didn’t like the casual style.

To compromise, we have a blog section in their website. I’m writing short, non-conversational articles that we’re calling blogs. But, in real life, here are the differences between a blog post and an article. 

Contact Rebecca at The Last Word for all of your blogging needs.

 

Blog Post

Article

Mostly your own opinion

Your opinion not allowed

No interviews or research

Interviews and research from credible experts and research firms

Anecdotal

Factual

Tips and general information

Explanations, analysis, and/or visuals.

Picture or Meme

Graphs and charts

Created to get the audience to know you

Created to foster thought leadership

Between 300 – 500 words

Between 1,500 – 2,000 words

Built around SEO keywords

Keywords not important

Good spelling and grammar optional

Spelling and grammar are impeccable

Casual writing style

More sophisticated writing style

 

 

Ten Grammatical Errors We Should All Correct

I tend to notice grammatical mistakes because writing is my full-time job. However, we all have fallen into some bad grammar habits due to conversational structure, truncated words on the internet, and sometimes just not knowing what is correct. For many, many years, we saw “15 Items or Less” at the grocery store. Recently, it has been changed to “15 Items or Fewer,” which is really the correct usage, but we had pretty much accepted “15 Items or Fewer.” Here are 10 grammatical mistakes that we all should correct. And, yes, the reason for using “fewer” instead of “less” is explained. 

  1. Improper placement of “me”

Incorrect:       Me and Bobby are going to the meeting at the Westin.

Correct:          Bobby and I are going to the meeting at the Westin.

Incorrect:       You can always count on me and Cindy to stay on schedule.

Correct:          You can always count on Cindy and me to stay on schedule.

Me is always listed last.

  1. Using “that” instead of “who”

Incorrect:       She is the only girl that I would have considered for the job.

Correct:          She is the only girl who I would have considered for the job.

When talking about a person, who should always be used. When talking about an animal, plant, or inanimate object that should always be used.

  1. The expression “these ones”

Incorrect:       I want you to count these ones for the inventory

Correct:          I want you to count these for the inventory.

  1. Not knowing the correct use “its” and “it’s”

Incorrect:       Its a very informative presentation.

Correct:          It’s a very informative presentation.

“It’s” is the contraction for “it is” or “it has.”

Incorrect:       Google needs to update it’s privacy policy.

Correct:          Google needs to update its privacy policy.  

"Its" describes something that belongs to, or is a part of, an animal, plant, or inanimate object.

  1. Incorrect use of “fewer” and “less.”

Incorrect:       There are far less employees in that division since the merger.

Correct:          There are far fewer employees in that division since the merger.

 "Less” is reserved for hypothetical quantities. “Few” and “fewer” are used for things you can quantify.

  1. Incorrect use of “farther” and “further”

Example:        That office is 12 miles further away than I thought.

Correct:          That office is 12 miles farther away than I thought.

 “Farther” implies a measurable distance. ”Further” should be reserved for abstract distances that you cannot always measure.

  1. Use of “irregardless”

Incorrect:       We are moving into that territory irregardless of the challenges we will be facing.

Correct:          We are moving into that territory regardless of the challenges we will be facing.

 “Irregardless” isn’t a word.

  1. The use of “impactful”

Incorrect:       I found his presentation to be very impactful.

Correct:          I was impacted by his presentation.

“Impactful” is a made up buzzword.

  1. Use of “moot”

Incorrect:       The items he bought for the department were moot.

Correct:          It was a moot point because the decision had not been made.

“Moot” is incorrectly thought of as a synonym for superfluous. It really means a subject is disputable or open for discussion.

  1. Use of “Since” and “Because”

Incorrect:       I am no longer with the team because I left two months ago.

Correct:          I am no longer with the team since I left two months ago.

Incorrect:       I do not have to go to those horrible staff meetings since I am not on the team anymore.

Correct:     I do not have to go to those horrible staff meeting because I am not on the team anymore.

 

Contact Rebecca at the Last Word. I will assure that your printed and digital content makes you sound as smart as you

are.

“Since” refers to time. “Because” refers to causation.

Five Reasons for a Small Business to Hire a Professional Content Writer

Way back in 1996, Bill Gates said “Content is King.” Even the great Bill Gates did not know how important content would become twenty years later. The current content marketing movement and the constantly changing social media algorithms have made his words ring even truer.

Bill Gates employed a room full of content writers across the country and around the world. That way, he could focus on what he does best and not have to worry about developing content. Clearly, a small business does not need a room full of writers, but you do need a content writer on an as needed basis to focus on promoting your business. Bringing in a content writer when you need one will allow you to focus on your business – your expertise – which is the best use of your time.

Just being seen is so much more complicated than it has ever been. You need a website. You need social media presence. You need to be seen in so many places. How do you decide? And you want to assure that you are high up on a list when someone does a google search. All of this is overwhelming and it is not what you do.

The good news is that you do not have to hire that room full of writers, or even one full-time content writer. You can outsource writing to a freelance content writer who specializes in promoting small businesses on an as needed basis. 

Five Reasons

Here are five reasons to hire a content writer. The writer will:

  1. Create a plan and produce content on a regular basis – consistency and repetition are important; writing or posting something occasionally will have no impact at all
  2. Help you navigate the many places where content is seen—from blogs to brochures, presentations to press releases, and websites to white papers
  3. Research your business and provide a different point of view; that “second set of eyes” is oh so important
  4. Provide expertise in grammar, spelling, and punctuation as well as content; assuring that you are seen as the expert you are
  5. Lift your reputation and social media engagement

The Last Word can be your as needed content writer. Contact us to schedule a free consultation and analysis of your current marketing materials.